Wal Mart Stores Inc Essay -- Business Finance Marketing Essays

Wal food market Stores Inc AbstractExplores the merchandising strategies employed by Wal-Mart Corporation and their efforts to compete in the late economy. Includes an assessment of Wal-Marts expressed and apparent positioning and apprise proposition based upon internal documents, public relations statements, web rapscallion and advertizing.Includes an assessment of Wal-Marts competitive position and strategy.Includes an assessment of Wal-Marts marketing mix.IntroductionThe new economy, characterized by sophisticated technology, global communication and familiarity as a commodity demands a great deal from organizations that point to remain competitive. Wal-Mart corporation does not just compete in their field, they overtop it.Wal-Mart is the largest retail operation in the world today. According to the Wal-Mart corporate website at http//www.walmartstores.com, the companys net sales totaled $191.329 billion for the fiscal year ending January 31, 2001. This makes Wal-Mart the f ourth largest company in the United States of America. The size and consistent profit generation of Wal-Mart Corporation make it a legitimate choice for the essay of marketing techniques employed by successful businesses.Definitionsmerchandising mixHow much is spent and what percentage of marketing dollars go to advertising instead of other types of more highly targeted marketing communications. (Hill and Rifkin, 1999)New deliveryThe way that business is conducted, characterized by a dozen or so themes a) knowledge as a commodity b) digitalization c)virtuality d) molecularization e) networking f) disintermediation g)hyper media h) innovation i) customer as product designer j) immediate, k) global and l) discordant. (Tapscott, 1997)Organizational CultureA common perception held by the organizations members a corpse of shared meaning. (Robbins, 2001)DiscussionMethodTo assess an organizations marketing strategies we look at three separate aspects of its approach to reaching the pu blic. First, an inquiry of the companys expressed or apparent position and measure proposition are studied. This is accomplished using various documents, including, but not limited to internal documents, public relations statements, web pages and advertising.Next, a study of the companys competitive position and strategy is conducted. This includes the dimensions of the... ...905-4Longo, D. (2001, October), ACNielson Unveils Wal-Mart Solution.Retail merchant 41 10, 10Neff, J., (2001, August). Rivals shut out Wal-Mart. Advertising Age, 72 35, 8Neff, J., (2001, October). Private party at Wal-Mart. Advertising Age, 72 44, 8Petzinger, Jr., T. (1999). The new pioneers The men and women who are transforming the workplace and the marketplace. New York Simon and Schuster. ISBN 0-684-84636-5Robbins, S. (2001). Organizational behavior. Upper institutionalize River, NJ Prentice Hall. ISBN 0-13-016680-4 Senge, P. (1994). The fifth discipline. New York. Currency Doubleday. ISBN 0-385-260905- 4Sparks, D. (1994, December). Life after Sam. Financial World. 52-54.References (continued)Tapscott, D. (1997, November-December). Strategy in the new economy. Strategy & Leadership.Treacy, M. (1995, September). Success through and through cannibalism. Marketing Magazine, 100. 17. United States Securities and Exchange Commission (2001), Form 10-K/A, WashingtionWal-Mart Stores, Inc., Hoovers Business Resource, 2002 ed.Wal-Mart Stores, Inc., Wal-Mart Stores one-year Report, 2000 ed.Wal-Mart Stores, Inc., Wal-Mart Stores Annual Report, 2001 ed.