Pizza Hut Essay Example for Free

pizza pie pie chanty testpizza HUT was established on June 15 1958 in wichita university campus, wichita, kansas by two brothers FRANK and DAN CARNEY. The brothers had the sentiment of pass arounding a pizza parlour which was relatively bran- raw during the 1950s and the potential of this business was seen by the two. They borrowed around six hundred dollars from their mother to buy second-hand equipments, machineries and rent a small space to open the first pizza chantey. The next year, the second store was opened in Topeka, Kansas and within a go pizza pie Hut reached three hundred and ten pizza parlours in unlike locations serving near a million people. In the year 1970, Pizza Hut already had 5,025 branches in the united states only when with half of it franchised. During the same year , the company in 1986 alone amounted to $2 billion. In the years 1990, the come up sales of Pizza Hut reached $4 billion world wide. By the year 1996, the sales in the domestic c ommercialise which is the United States, guard reached over $5 million the company had the largest share of the commercialize in the same year for 46. 4%. in the year 1998, Pizza Hut launched their campaign, The Best Pizzas under(a) one roof, in celebration of the companys 40th anniversary. COMPANY OVERVIEWPizza Hut operates in ninety seven countries throughout the world. As of 2008, Pizza Hut had 7,564 units in the united states and 5,611 units outback(a) the united states (source Data moniter). Pizza Hut(UK), a privately held company, specialized in the operation of pizza restaurants and takea steerings. Pizza Hut(UK) is a subsidiary of United states based Yum Brands. The company primarily operates in the UK, with the Pizza Hut fall guy operating worldwide. Its headquartered in Borehamwood, UK. BUSINESS DESCRIPTION Pizza Hut (UK) specialized in the operation of pizza restaurants and takeaway services.The company operates in four distinct categories of menus restaurant menu, childrens menu, collection menu, deli precise and pull back menu. MAIN MENU Pizza Hut (UK) restaurant menu includes pizzas starters and sides pastas salad station and salads lunch buffet and elucidate lunch desserts, and drinks. The childrens menu includes pizza triangles, delicious margherita pizza, desserts, drinks and buffet. KEY EMPLOYEES MAJOR PRODUCTS AND operate The companys key products and services include the fol smalling Big New Yorker Pizza. Quad Pizza. The Edge Pizza.Stuffed Crust Pizza. green Pan Pizza. Sicilian Pizza. Italian Pizza Twisted Crust Pizza. 4 For All Pizza. Pastas. Buffets. Cheesy Bites. Stuffed Crust. SERVICES Full service restaurants Delivery and Take-Away service. PIZZA HUT symbolisation drawframe PIZZA HUT MISSION STATEMENT We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, Ill be back . We are the employer of choice offering team members oppurtunities for growth, advance ment, and rewarding careers in a fun, safe on the job(p) environment.We are accountable for profitability in everthing we do, providing our shareholders with value growth. CORE VALUES P. E. A. L. S. PASSION for excellance in doing everthing unravel with positive energy and urgency. ACCOUNTABLE for growth in customer satisfaction and profitability. RECOGNIZE the achievement of others and form fun doing it. LISTEN and to a greater extent importantly, do to the voice of the customer. MAJOR COMPETITORS Dominos Pizza, Inc. Papa canfuls International, Inc. McDonalds Corporation ACHIEVEMENTS textual matterlist-item In 1986 Pizza Hut introduced bringing service, which played a vital role in the career of Pizza Hut.Out of all existing Pizza chains, Pizza Hut had the largest market share, 46. 4%. However, Pizza Huts market share has slowly eat at because of intense competition from their rivals of Dominos and other fast victuals take away restaurants. These competitors alway advert forward to enhance their customer poem. Also, many other Pizza chains started to diversify and offer new non-pizza items such as buffalo wings, and italian cheese bread in order to accession their varieties and to increase the buyer power. The current chain in the Pizza chain is the same till today.All these Pizza supply chain try to come up with some newer, bigger, better and Pizza for comparatively low price. These chains are as well toneed new Pizza variations. For example, chicken is now a crude topping found on Pizzas. drawframe A 1-800 number customer hotline and A customer call-back program. WHERE DO THEY BUY* ? WHY DO THEY BUY PIZZA* ? textlist-item Employing economies of scale, Pizza Hut has made its offering more affordable. Its delivery offer for four individual(prenominal) pan pizzas has been very successful, which helped the business to grow by 25%.The Pizza Hut recently launched a range of vegetarian personal pan pizzas at very nominal and affordable price. Pizza Hut consolidating its spatial relation by opening more restaurants in the big cities where it already has the presence. drawframe textlist-item textlist-item Though Pizza Hut have low competition, although they do have competitors such as dominoes pizza, yet they have an advantage over these as Pizza Hut are the restaurant as well as take away unlike dominos pizza, this results Pizza Hut may have more sales therefore more income.Pizza Hut has a very strong market segment, they attract more customers by providing different varities, new products and tastes very often which sends increasing customer numbers and a higher percentage in sales, which may lead to greater profits. The major strengths of the Pizza Hut are as follows Pizza Hut is very strong in its pecuniary situation and international turnover. Thus, it is good to manage its chain in the period of recession. Pizza Hut is trademark LEADER in the united kingdom. Pizza Hut has good balance in its business over twenty thousa nd franchises around the world.It is also the part of the largest chain restaurant in the world. Since, it provides a atrophied structure to the fast food industries and services. Innovative range of Pizzas under one roof. It is strictly owned by YUM. Pizza Hut is lacking with its varied range of products to attract customers of all lifestyles. in that respect are complex computer systems and internal conflicts from franchisees, this may drive to de-motivation of staff. Lowering the quality of products, services to the customers and could lead to a lack of ideas.One of the major issue presented in developing a profitable delivery ideal was whether there would be a charge for service taking into account that, for competitive reasons, as the company cannot charge for its delivery. This lead the company to increase its price slightly over pizzas in traditional restaurants. This caused dissatisfaction for the customers. Since, they would pay 10% more for any size of pizzas. The mana gement also included that, the franchisees essential also increase the size of the pizza as they could find the profit from the 10% additional price.But, this wasnt a fare idea by the top management because the franchisees strongly disagreed with this concept and they find no reasons for delivery and increasing the size of the Pizza. There was major arguement between company and the franchisees, which was lick by providing some incentives by the company. Oppurtunities The main oppurtunities of the Pizza Hut includes Market share. Pizza home delivery. increase into new market. Always looking at consumer satisfaction. Pizza Hut can readily grow in any other markets because it has cohesive and well structured organisation.Pizza Hut also holds a very strong market share. Pizza Hut has expanded its menu in indian market. Pizza Hut has tailed upscale products and a downscale consumer base this would increase the sales and the revenue of the company. THREATS There are various threats t o the Pizza Hut as it should know more about its customers tastes. It should also play some research to judge the company and its competitors on reputation, product quality, service, strength and price. Pizza Hut must also analyse about the buying decisions of the customers. Dominos Pizza clearly intanded to gain follow market leadership.So, Pizza Hut should try to maintain its position over its competitors. Pizza Hut repair its customers loyality quotient as it is comparitively low from its competitors. It is a truism to say that it is much more difficult to capture or recapture a customer than to maintain an existing one. Rising in the competition undermines Pizza Hut as consumers go for greater convenience. This would result in decreasing the sales of the Pizza Hut as these sales pass on switch to smaller companies who are offering their products at lower price. Increase in the cost of ingrediants especially cheese could threaten the margin of the company revenue. out-of-door ENVIRONMENTAL CONTEXT It is very important to consider the outside(a) environment research for PIZZA HUT. Since, these external changes could drive the company to difficulties. These external environmental context will include PEST analysis which stands for political, environmental, social, technology, which determines the push of the drivers in the company. P. E. S. T. ANALYSIS POLITICAL The political analysis of the Pizza Hut contains health and safety guidelines, labelling of GM (genetically modified) food, animal rights campigns, Bovine spongiform encephalopathy-1998 BRANDING STRATEGYSTRENGTH OF BRAND A brand is the media between consumers and the company. The call off of the brand always reflects in the mind of the consumers. A strong brand can shape the way consumers think and can create preference in the market place. Following certain principles and behaviours, organisations can strengthen their brands by consistently delivering on their brand promise and making powerful connections with the consumers. Pizza Hut is a International brand reaches over 100 countries. Though other fast food markets maintains the flexibility to respond to the needs of its consumers.Pizza Hut consider the consistent look as a whole and disembodied spirit for every restaurant. This driven Pizza Hut to be a one of the leading brands. STRENGTH OF SYMBOL AND LOGO ROLE OF THE CUSTOMER What people eat(or dont eat) has always been located by a complex interplay of social, economic and technological processes (schlosser, 2001). These explanation of the schlosser gives a clear picture of why the consumer makes a purchase. The consumer is determine by a being complexly psychological and on the most part illogical. THE THREE LEVELS OF description OF BUYING AND CONSUMPTION BEHAVIOUR (Dubois, 2000). drawtext-box.drawtext-box drawtext-box Dubois makes the observation that people who are empty notice advertising for food products. This contention is supported when an example is gi ven In the united states, the video campaign ARE YOU HUNGRY ? which was broadcast late at night by burger king was so successful that it forced the hamburger chain to stay open later (Dubois, 2000). So, according to this paper narrates that, it is determined that mid-night advertisements for the delivery service or take-away food centres is advisable and consumers tend to attract more towards food products when they are hungry.The reliant on the natural human wants created by hunger. It is hoped that this review when coupled with the findings from the survey will give the debate, depth, purpose and concluding definition. RECOMMENDATIONS The implement of ORGANIC PIZZAS may increase the target market and enhance the buyers power. The consideration of cultural ethics is important when a new branch of Pizza Hut is launched in other countries. Pizza Hut can develop MEALDEAL as rest of the competitors offer. Example MCPIZZA. In order to compete with its external environment.