RedBull & PR Literature review Example | Topics and Well Written Essays - 1250 words

Red bull through & PR - Literature review ExampleThis report card presents an analysis of public relation strategies used by Red hair around the world. Energy absorb manufacturers, including Rend doodly-squat GmbH, post a specific market segment, i.e., urban and young male males ancient between sixteen and twenty nine (Buchholz, 2010 p43). This market segment has aspirations of living their full of lifes on the edge. Accordingly, Red fuzz uses extreme sport as a way of relating to them, with the sport being highly popular among this crabby category of consumers. Additionally, the slogan used by Red Bull, i.e., Red Bull Gives You Wings, was developed with the perplex of creating public awareness among this particular segment of customers via communicating that drinking their beverages would ease challenging tasks. Moreover, the go with epitomized redbrick branding by utilizing a marketing communications mix, including public relations, which sought to sell a way of life ra ther than a simple product and become culturally relevant (Buchholz, 2010 p43). To do this, it was necessary for Red Bull to come up with PR strategies that caught the attention and appealed to their target group. Red Bull has come up with appropriate public relations strategies that are aimed at reaching out to its target market and getting them interested in the product (Russell, 2010 p44). As noted, Red Bull targets customer groups who live an active lifestyle by engaging in extreme sport and activities. In this regard, Red Bulls public relations strategies attempt to create a perception that Red Bull beverages fuddle necessary energy and edge to users, which can assist them to lead the lifestyle that they desire, as well as increase in their performance ion mixed aspects of their lives. Public Relations are defined as the relationships that an nerve has with various public segments or groups, which have an effect on their ability to achieve their mission, objectives, and goals (Russell, 2010 p11). Companies can supplement PR by using publications and press kits on a regular basis in recount to inform their shareholders around the world about the company, new products, news, events, and any other issues related to the company. Red Bull publishes its annual reports via which it communicates essential messages to stakeholders and the general public regarding the company. These annual reports serve as an good tool for advertizement where its main strengths and achievements are highlighted (Russell, 2010 p11). Red Bull also identifies Identity Media as one of its most effective tools for advertising (Russell, 2010 p46). The company fully utilizes Identity Media via the development of an online TV channel, which covers various company sponsored sporting events, peculiarly extreme sports, and other programs aimed at attracting consumer interest in the company. Red Bull also publishes the Red Bulletin, a monthly magazine that is distributed by the Telegraph newspaper on Sundays. The issue carries sport reports interspersed with product information. The company also uses alternative methods of Public relations, for example, involving their brand in lobby activities in order to integrate themselves into various communities and build relations. One of Red Bulls most famous public relations